Top Reasons For Ecommerce Failure
  • People don't feel safe - Trust needs to be established through professional design and expected flow of the site
  • Website content doesn't sell - Customers buy personal benefits not product features so your product copy needs to sell itself
  • No real world information - People feel safer when they can make the connection between an online site and a physical business
  • Unsupported payment options - Offer as many payment options as possible, including phone calls
  • Over-eager sales pitch - Avoid creating the impression that your sales are more important than their convenience
  • Follow-up Service - Remind customers to return and that their patronage is appreciated

ECOMMERCE; ONLINE SHOPPING

Ever had someone walk into your shop and then simply walk out again because they didn't know how to put a product into their shopping basket? Of course not; that would never happen in a retail store.

Unfortunately, it happens all the time on websites. Complicated, confusing and ineffective shopping systems drive customers away in their thousands.

How come Trademe.co.nz completely dominates the New Zealand online retail space, while Ferrit.co.nz languishes on a miserable 3% market share, even after a multi-million dollar advertising campaign?

To sell your products online, you need to think like your customers do. What interests them, drives them and excites them? You need to anticipate their next move, talk to them and listen to them. And, you need to do all this without ever seeing them. That's where we come in.

Our online shopping systems are designed for your customers, not you. Now that's an interesting perspective... If we thrill your customers with an exquisitely simple and intuitive system, built upon some of the best technology in the business, we figure you're going to be happy too. How refreshing.

If your current online shopping system isn't doing it for you (or your customers), then you should come and talk to us about it for free.

See you soon.