When Writing For The Web ...

• Highlight keywords - either through underlined links or font size and colour
• Use meaningful headings and sub-headings - not catch phrases or marketing lingo
• Use bulleted lists - they help break up text and are easily scanned
• One message per paragraph - the first few words must embody the paragraph
• Inverted pyramid style - start with the conclusion
• Reduce the text amount - to approx half that of traditional writing
• Avoid use of marketing phrases - promotional with boastful subjective claims
• Write objectively - promotional language imposes a cognitive burden

COPYWRITING

Every website is built with a goal in mind.

Commonly this goal is to get people to buy your product, influence their opinion or keep them informed. What use is a great looking website that get loads of visitors if the website is not achieving its goals.

Ask yourself why will people want to use your website instead of the competition? The competition is only a couple of clicks away.

You need to have compelling content that engages your target audience and makes them stay in your site. It needs to convince them to take the action you require.

The headings and text within your website help engage your visitors and play a key part in your website achieving its goals. In addition, website text plays a big part in search engine rankings.

At Zoom Room IBDG we can have your website text professionally written to help your website's effectiveness to give you an edge over the competition.

An additional benefit of our copywriting service is that is saves you from writing the content yourself, freeing you to concentrate on your business.

Need more Assistance?

Need more help with your copywriting or marketing? Robin Major can help.