Optimisation Misconceptions ...

• Meta keywords are all you need

Inexperienced site creators will tell you that a few choice keywords in your hidden meta tags are sufficient - this is simply untrue (in fact major search engines ignore these due to historical abuse)



• Optimise and submit to all search engines

The lion's share of your online audience won't have even heard of some of the engines you are paying to be seen on, and the optimisation techniques needed to cover all of them would render your site practically unreadable to a person



• Paid incoming link farms will guarantee top placement

This may be true in the very short term, but long term you will have penalised your site beyond repair and be forced to rebuild and rebrand again from scratch



• Instant Ranking Improvements

It can take weeks or even months for the effects of your optimisation changes to appear, so try not to abandon recent improvements in favour of new ones

WEBSITE OPTIMISATION

Why spend hundreds or even thousands on a web design and then be left disappointed with the results?

Initially, you may be delighted by the graphics and layout of your website but, over time you realise that it is just not getting the traffic you had hoped for. Does this sound familiar?

It is a common problem for many website owners.

Optimising websites for high rankings with the major search engines such as Google, Yahoo and MSN seems to be almost an after-thought for many web designers, something to have a quick look at after the graphics are done (if at all). However, where your website ranks with the major search engines makes all the difference to the success of your website.

Optimisation starts even before the first line of content is typed. Keywords, structure, content, links, titles and many other aspects of the design are all factors in achieving excellent search engine results.

If you would like your website search engine optimised then contact us and we will get straight back, finding out your particular needs and get the process going.